Who we are
Big ideas start with a simple question.
FLAVRING was born from a conversation between two colleagues, a lot of determination, and one very honest young taste-tester.
Luton, Bedfordshire: the spark
Founder James Matthews was talking with former work colleague Toni Cassamassa. They kept coming back to the same question: why do companies invest so much in workforce development, time management and output, yet overlook something already sitting in every workplace? Water.
A well-hydrated team is a team that feels its best. They talked about the benefits to a business when its people are properly hydrated, and the extra energy and output that can come with that. The idea stuck.
An invention waiting to happen
For a while, it stayed exactly that: an idea, a dream invention jotted down and talked about. But James couldn't shake it. Water coolers were everywhere, and so many people walked straight past them.
The toughest critic in the house
Then came the moment that changed everything. James's youngest daughter, Isla-Rose, simply didn't like plain water. No amount of persuading worked. If a child would happily pass on water, how many adults at work were doing exactly the same?
That was it. James went full steam ahead, and FLAVRING was born.
Water. Upgraded.
Today FLAVRING is a device that straps onto existing water coolers and adds a shot of sugar-free, E-number-free flavor. We're building partnerships across the UK and the USA, with one goal: make water the drink people actually want.
“If my own daughter wouldn't drink plain water, I knew millions of people at work felt the same. So we stopped talking about it and started building it.”
James Matthews, Founder
What drives us
The FLAVRING spirit
Go full steam ahead
Good ideas deserve action. We build, test and keep improving.
Make it enjoyable
Healthy habits stick when they're fun. Great taste comes first.
Better together
We work with water cooler companies, not against them.
Ready to upgrade your water?
Whether you run a workplace, a school or a water cooler business, we'd love to hear from you.
Get in touch